If you’ve been following me recently, you’d know that I had built a personal development brand called Next Level Achievers to break off from my personal brand. I thoroughly enjoyed building the brand, but after ten months of inconsistently putting out content (oops), I felt that something was wrong. I realized a handful of things that led me to make the decision to finally merge that brand back into my personal brand and I feel as if a huge weight has been lifted off my shoulders.

So why did I scrap Next Level Achievers?

It Split My Focus. 

While I was building NLA, I was also supposed to be focusing building on my network marketing business. The reason I created NLA was because I got hit with the shiny object syndrome and wanted to create an online presence. I thought I would be able to do both, but as we all know, “If you try to chase two rabbits, you’ll catch neither.”

When I woke up everyday, I felt unfocused. My priorities were split between wanting to create content for NLA and doing the income producing activities for my business. And because I was torn between the two, I ended up doing neither which was even worse!

I Hid Behind It.

When creating NLA, I had the intention of having other writers contribute to the site, so I tried to not claim it as my brand. My face wasn’t really anywhere to be seen on the site or the social media platforms. I also tried to use NLA as a way to funnel leads into the network marketing business, but there was one major problem. People don’t do business with ambiguous entities, they do business with people.

In a world where authenticity sets you apart from others in the online industry, NLA was just another motivational blog. Then I started doing live videos on my personal Facebook page and saw the tremendous engagement. But because it was separate from NLA, I felt torn. I saw how powerful it was to be vulnerable and authentic. It was then that I knew that I had to reform NLA back into my personal brand.

Not only will people be more willing to connect, but this will help me continue my growth and slowly improve my confidence every time I share all of my wonderful flaws and vulnerabilities. We all see everyone’s “highlights” online, but it’s the struggles and obstacles that we face in our daily lives that resonate and bring us closer together.

So changing the brand back to my name isn’t just about me. It’s about all of us and the support we show for each other while empowering others to show their true authentic selves.

It’s about choosing to share our best talents and gifts with the world, even if it scares the absolute crap out of us.

~Melyssa Griffin

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